Audiences & Attribution The Next Frontier of Healthy Campaigns
Just as the research for healthcare delivers better patient outcomes, data drives your marketing planning and decisions. Understanding the balance of where your desired potential patients are consuming content and how well your ads are performing provides you with the necessary gauges to produce campaigns that deliver.
Join Andrea Zapata, VP of Research & Insights in this thought provoking webinar as she shares the latest trends.
• Learn about the latest in multi-screen viewer data and behavior
• Delve into the shifting tide in media consumption
• Review some common myths about multi-screen advertising
• Hear from industry experts about the next frontier of healthcare advertising