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Effectv analysis of sports fandom reveals fans prefer to watch live sports events on a screen and have positive perceptions of ads shown during sports programming
From planning and activating to measuring and reporting, these new capabilities make it even easier for marketers to effectively reach, engage, and create impact with voters
Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their footprint.
The appointment comes as the company’s longtime political sales lead, Dan Sinagoga, ascends to a senior advisor role.
Effectv’s analysis shows some marketers reduce advertising during the summer, despite the strong, continued consumption across all seasons.
Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the games for an average of 9.25 hours per household.
Effectv’s analysis of viewership trends from Thanksgiving to Christmas shows that nearly all households get into the holiday spirit, with 92% tuning into holiday programming.
Analysis across 165K campaigns found a 6% increase in campaign reach for every five networks added until this sweet spot is reached.
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising