Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.
In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments.
Watch Amy Nisenson, VP Sales for Effectv & Stacey Chapman, SVP Digital Strategy for Burgerville discuss how consistent media investment can drive success.
Building a strong brand is a multifaceted effort. It often begins with having the right people in place in each area of the organization. Achieving that takes a strong job recruitment plan.
Comcast welcomed a new cohort of “Hiring Our Heroes” corporate fellows and the very first fellow with Effectv. The 12-week internal program provides a bridge to service members transitioning out of the military with hands-on experience working in the private sector.
Growth is a positive force. Ultimately, all of the marketing funnel factors that go into why brands advertise – including driving awareness, building trust, increasing sales – are designed to stimulate a brand’s growth.
A political campaign is a microcosm of a branding effort. In a condensed period of time, the brand (a candidate) must establish awareness, determine accurate targeting, and effectively create emotional connections that resonate through a transaction – casting a ballot.
The notion that “cable is dead,” couldn’t be farther from the truth, especially for political campaigns. Learn more about TV advertising’s impact on election outcomes.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
Watch David Regn, Founder/CEO of Stream Companies & Anthony Jingoli, Director of Automotive Sales at Effectv, talk big pivots & auto ad strategies for 2023.