In today’s media landscape, the shift towards streaming has been a hot topic, with many advertisers recognizing its potential to reach diverse audiences across a myriad of new platforms.
As premium TV content proliferates across platforms and services, viewers are finding that the discovery process is fragmented. In fact, over half of U.S. viewers stated that the difficulty in finding new content can be frustrating, leading them to rewatch something they’ve already seen.
The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.
Uncover LGBTQ+ voters' political leanings and media consumption habits with the LGBTQ+ Voters Report. Download now for critical insights for your campaigns.
Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.
Real-time, live viewing is a major component of both news and sports, as it’s important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.
For decades, marketers have turned to men’s sports to reach and engage consumers. In 1941, the first paid TV advertisement in the U.S. was before a men’s baseball game, and the industry never looked back. Until now.
Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men.
The Super Bowl is one of the most anticipated TV and US cultural events of the year. The big game reaches nearly 77% of US TV households between the game itself, the commercials, and the half-time show. The Super Bowl continues to attract diverse demographics of viewers, making it a sought-after ad buy – and for good reason.
Streaming offers a vast world of content choices for viewers. Many think of streaming viewing in terms of the major subscription-based providers like Netflix, Hulu, Amazon Prime Video, Disney+, or Peacock, with their enormous libraries of available content. Each is like its own massive content viewing theme park.