Campaign success starts and ends with data. Make sure you take the necessary steps to ensure you’ll drive better outcomes for your organization when it comes to marketing campaigns.
The impacts of our “new normal” have shaped viewership patterns and behaviors overall especially with the numerous “TV moments” in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today.
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...