Marketers are rethinking their strategies and considering new ways to reach audiences. Take a look at some of 2020’s major industry topics and see how agencies are approaching the year ahead.
As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.
We understand businesses may need some extra guidance navigating the current situation, and we’re here to help.
The research in our latest report highlights how building awareness with high-reach, audience-based campaign strategies helps advertisers stay top-of-mind, attract new customers and ultimately drive revenue.
Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.
Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles
Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more?
Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today.