Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
Women make up a powerful consumer group, controlling most purchase decisions and showing loyalty to brands they trust. In this mini report, we provide insights into this important audience and how to reach them with strategic TV ad campaigns.
Auto industry retailers and marketers are adjusting to a “new normal” that’s here to stay, transforming the industry and the way cars are bought and sold. Discover learnings coming out of last year
TV is the ultimate marketing vehicle for brands to convey their identity, appeal and unique position in the marketplace. Check out an infographic to learn the seven reasons brands are accelerating their path to TV and more.
In the final paper in the three-part research series, Effectv and VAB analyze hundreds of new and established companies to measure TV advertising’s ability to drive outcomes at different brand life cycle stages.
The second in the three-part series, this study produced with MediaScience, shows advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only.
Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.
Ahead of the NADA Conference in Las Vegas, four members of Effectv’s Automotive Advisory Council shared their insights on advanced advertising, the next generation of car buyers, and alternative fuel vehicles
Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more?