TV is the ultimate marketing vehicle for brands to convey their identity, appeal and unique position in the marketplace. Check out an infographic to learn the seven reasons brands are accelerating their path to TV and more.
The second in the three-part series, this study produced with MediaScience, shows advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only.
In the final paper in the three-part research series, Effectv and VAB analyze hundreds of new and established companies to measure TV advertising’s ability to drive outcomes at different brand life cycle stages.
Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
A growing number of U.S. adults identify as LGBTQ, leading to significant and increasing buying power. By delivering thoughtful messaging on the right platforms, brands can win their business.
The explosion of choice in platforms and programs is upending some of the “tried and true” strategies to reaching audiences hungry for new content. Download our guide to learn changes tune-in advertisers can make to convert audiences.
Think you know everything about addressable TV advertising? Think again. Learn how addressable TV advertising can deliver the right message to the right customers.
Black Americans’ population and buying power are both increasing quickly. In a new mini report, learn what advertisers should know about Black consumers and viewers in the U.S.
Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.