It’s more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Watch the latest webcast to find out how diversity and inclusion impacts business outcomes for brands.
Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.
Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.
Watch a special message from Shark Tank’s Kevin O'Leary and CNBC, with guidance on sustaining and growing your business during uncertain times.
As consumers stream more content to their devices of choice, Over The Top (OTT) has become more and more important for advertisers to use as a marketing channel. Learn more in our latest white paper.
TV has a proven effect on election outcomes, and for political campaigns, TV plus OTT advertising is a winning combination. Learn more in a blog post from Political Media Expert, Buck Cram.
The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.