Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.
Watch a special message from Shark Tank’s Kevin O'Leary and CNBC, with guidance on sustaining and growing your business during uncertain times.
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.
Effectv's Automotive Advisory Council members weigh in TV’s evolution, modern TV and digital strategies and more.
The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.
Highlighting Q1 2020 viewership data, this report provides an ongoing benchmark to help marketers use TV’s reach and precision to be more effective in delivering results.
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
TV has a proven effect on election outcomes, and for political campaigns, TV plus OTT advertising is a winning combination. Learn more in a blog post from Political Media Expert, Buck Cram.
The first report in “The Halo Effect” series analyzes hundreds of campaigns, uncovering the short- and long-term implications of staying on-air, the impact of COVID-19 across different ad categories and the effectiveness of pandemic-related creative changes.