Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
As audiences were forced to stay inside due to a global pandemic, they looked to their televisions and connected devices to stay informed and entertained at unprecedented levels. Discover the valuable viewership data findings from Q1 2020.
Effectv's Automotive Advisory Council members weigh in TV’s evolution, modern TV and digital strategies and more.
LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.
Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.
Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.
Now you can catch up and listen to the latest marketing insights whenever you like. Search for the Effectv In Focus series on your favorite podcast platform or listen in-browser at the link below.
Learn about streaming's role in a comprehensive video advertising strategy. The report published by Comcast Advertising's Agency Leadership Council highlights consumer survey data, agency leader perspectives and more to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.