As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.
Learn how to optimize and effectively communicate with car buyers by watching a CBT News interview featuring Kevin Bacon, Auto Digital Director at Effectv & Ryan Dooley, Owner of Dooley Advertising.
Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.
Watch how national and regional brands are faring with creative messaging revisioning in the current environment.
With the ups and downs of 2020, it’s no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
In these ever-changing times, we want you to know that we are in this together. Tune in to our bi-weekly webcast series designed to help business owners and marketers learn from industry experts and keep up with the latest viewing trends.
In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
It’s more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Watch the latest webcast to find out how diversity and inclusion impacts business outcomes for brands.