In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.
Think you know everything about addressable TV advertising? Think again. Learn how addressable TV advertising can deliver the right message to the right customers.
The research in our latest report highlights how building awareness with high-reach, audience-based campaign strategies helps advertisers stay top-of-mind, attract new customers and ultimately drive revenue.
Learn how candidates are adjusting their media strategies for the 2020 races in an eBook that explores why TV ads are now more influential than ever.
Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
Watch a special message from Shark Tank’s Kevin O'Leary and CNBC, with guidance on sustaining and growing your business during uncertain times.
Effectv's Automotive Advisory Council members weigh in TV’s evolution, modern TV and digital strategies and more.
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
Calling all small business owners: check out a list of quick tips and practical approaches to get your business prepared for Small Business Saturday®!