In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.
Hear from Effectv's media experts Kelly Perone and Lisa Ahern on what makes addressable TV such a valuable tool for advertisers.
Learn more about today’s TV viewership trends, featuring industry experts, James Rothwell and Andrea Zapata.
Learn how you can navigate today’s choppy waters and keep your business top of mind for consumers, featuring Kevin O’Leary of Shark Tank & CNBC.
Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.
Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.
Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
Hear about political advertising strategies any marketer can learn from, featuring three political media experts.
Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.