Learn more about today’s TV viewership trends, featuring industry experts, James Rothwell and Andrea Zapata.
Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.
Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.
Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.
Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
With the ups and downs of 2020, it’s no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.
Learn how to optimize and effectively communicate with car buyers by watching a CBT News interview featuring Kevin Bacon, Auto Digital Director at Effectv & Ryan Dooley, Owner of Dooley Advertising.
As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.