Small and mid-sized businesses have many available advertising options. So how best to decide which mix of platforms will deliver the greatest return on investment (ROI)? Read on to learn more about TV and digital advertising options.
Learn about streaming's role in a comprehensive video advertising strategy. The report published by Comcast Advertising's Agency Leadership Council highlights consumer survey data, agency leader perspectives and more to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.
Now you can catch up and listen to the latest marketing insights whenever you like. Search for the Effectv In Focus series on your favorite podcast platform or listen in-browser at the link below.
Latino voters make up a large and growing group that can be decisive at the polls. In this report, learn about Latinos’ voting trends and how to reach them in persuasive and impactful ways.
In a comparison of TV ad campaigns accross 28 statewide senate and gubernatorial races during the last election cycle, we found successful campaigns saw higher reach, share of voice, and more.
Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.
Hear about political advertising strategies any marketer can learn from, featuring three political media experts.
Learn how you can navigate today’s choppy waters and keep your business top of mind for consumers, featuring Kevin O’Leary of Shark Tank & CNBC.
Hear from Effectv's media experts Kelly Perone and Lisa Ahern on what makes addressable TV such a valuable tool for advertisers.