Stay up to date on the latest trends, events, and resources that grow business.
Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.
Calling all business owners looking for strategies for growth and efficiency or opportunities for support, there are many resources worth investigating, including the Comcast RISE Program
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
Campaign success starts and ends with data. Make sure you take the necessary steps to ensure you’ll drive better outcomes for your organization when it comes to marketing campaigns.
The impacts of our “new normal” have shaped viewership patterns and behaviors overall especially with the numerous “TV moments” in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...
Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.