Blog

As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions.

Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.

Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. Learn the data-driven decisions that has big upside to the SMB owner.

There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.

Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.

Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.

Automotive industry experts share their thoughts and opinions about how the industry got where it is today, and how it’s likely to change in 2022 and beyond.

Karen Babcock, VP of planning and monetization at Comcast Advertising, looks back at the skills she has gained as a parent and a professional during the pandemic.

Marketers that distinguish themselves via customer-centric experiences develop trust with consumers and occupy the rarefied air of "favorite" or "preferred" in the customer's mind.

Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.