Stay up to date on the latest trends, events, and resources that grow business.
The cookie demise creates a challenge for marketers who have relied heavily on third-party data to inform their strategies and they’ve been preparing for its deprecation ever since Apple and Google announced a plan to phase out third-party tracking cookies in 2020.
Traditional TV has long been a fundamental advertising vehicle for national brands with messages intended for broad and niche audiences. Today, the use of data in TV advertising has expanded the medium from a vehicle used solely for broad awareness to a full-funnel marketing solution.
Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising.
Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.
As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV – particularly, cable news channels – are likely to be missing out on some audiences.
How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising’s Effectv division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage’s Simon Applebaum recently connected with Stacy Griffin, Effectv’s Northeast Sales Manager, to get the campaign details and the results so far.
Advertisers increase reach, frequency, and immediate website traffic with the help of Effectv Audience Intelligence scheduling.
There’s no denying the workplace looks different these days with many companies adopting in person, virtual and/or hybrid options for employees who crave flexibility. Remote and hybrid work have replaced the in-office 9-to-5 workday in some cases, and people are changing careers, leaving their companies, and pursuing new ventures more frequently than ever before.
During times of economic downturn, it’s critical that businesses think cautiously about how and where their spending is distributed. When economic challenges present themselves on a global scale, it’s important to recognize where your audience is and how to reach them. Whether it be through creative messaging or allocating funds to advanced TV advertising channels, continuing to invest in advertising remains a crucial component of maintaining brand awareness.
You’ve probably heard “consistency is key” – and it’s true! Consistency is fundamental to achieving many business goals and ultimate success. Effectv compiled data and insights from thousands of Effectv advertising campaigns, 400+ Effectv campaigns, and a handful of case studies to understand the benefits of consistency in TV advertising. Here’s what we found on the benefits of continuous TV advertising.