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The 2024 political advertising season is shaping up to be the most expensive in history. And with so many political ad dollars in play, non-political brands may find it more difficult to stand out in a loud political climate.
Can advertising through the summer increase your market advantage? Discover the competitive benefits of staying on air & capturing audience attention.
Sports bring in loyal audiences who tend to tune in regardless of how their favorite team is faring. And with its continued expansion into streaming, sports fans have more opportunity to engage with the content they enjoy.
In today’s media landscape, the shift towards streaming has been a hot topic, with many advertisers recognizing its potential to reach diverse audiences across a myriad of new platforms.
The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.
Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.
For decades, marketers have turned to men’s sports to reach and engage consumers. In 1941, the first paid TV advertisement in the U.S. was before a men’s baseball game, and the industry never looked back. Until now.
Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men.
The Super Bowl is one of the most anticipated TV and US cultural events of the year. The big game reaches nearly 77% of US TV households between the game itself, the commercials, and the half-time show. The Super Bowl continues to attract diverse demographics of viewers, making it a sought-after ad buy – and for good reason.
Streaming offers a vast world of content choices for viewers. Many think of streaming viewing in terms of the major subscription-based providers like Netflix, Hulu, Amazon Prime Video, Disney+, or Peacock, with their enormous libraries of available content. Each is like its own massive content viewing theme park.