Your advertising needs to be more accountable than ever. Effectv’s comprehensive reporting and attribution tools give you insights into campaign performance and the impact of your ads on business.
TV CAMPAIGN REPORTING
Effectv uses ad exposure data to evaluate how effectively your campaigns are reaching your desired audience segment over the course of your campaign.
And with myEffectv, a self-service platform to check streaming campaign status and performance, you can find results when you need them. Just ask your Account Executive to get started.
Gain insight into:
STREAMING REPORTING
Assess digital performance with metrics like impressions and completion rates, as well as information on the type of platform/device (connected TV, mobile device, VOD, etc.) and the content/brand (Bravo, CNN, ESPN, etc.).
Reporting is available for completed and still-running campaigns within 48 hours.
Clear and concise reports provide a complete overview of your streaming campaigns, including your most important KPIs.
IMPACT ATTRIBUTION & MEASUREMENT
Our IMPACT solutions prove the effect of your campaign on business, so you can be sure that your ads are delivering the ROI you’re looking for.
Measure the lift in web traffic within 30 minutes of a TV spot airing
Track the long-tail impact of your campaign across awareness, consideration, and intent, using third-party analytics
A complete picture of your campaign’s performance helps you make smart advertising decisions.
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