Premium video enables advertisers to have confidence in the video content they are advertising alongside. This offers several advantages, including increased brand safety, engagement, reach, and brand recall.
Our premium inventory is always delivered transparently in trusted, brand-safe environments and seen by real people in a high-quality viewing experience.
Effectv’s premium video inventory is
Effectv’s inventory safeguards your organization’s reputation by only placing ads in appropriate and suitable content.
To make sure video ads reach legitimate viewers, platforms must minimize fraud and bot traffic while offering non-skippable, fully visible content.
A premium video experience provides carefully crafted ad loads in a minimally disruptive, high-quality environment that is relevant to the viewer.
Transparency refers to the amount of information that is communicated from the seller to the advertiser before, during, and after the campaign, such as where your ad ran.
High-value programming
Advertising is only as good as the content it’s paired with. Effectv offers access to programming and tentpole events that attract mass audiences.
News
66% of households that watch news only watch news2
High-value programming
Advertising is only as good as the content it’s paired with. Effectv offers access to programming and tentpole events that attract mass audiences.
Sports
Sports programming on cable is watched live 89% of the time3
High-value programming
Advertising is only as good as the content it’s paired with. Effectv offers access to programming and tentpole events that attract mass audiences.
Awards
75% of award show watchers took action after seeing a TV ad in the last 12 months2
Effectv connects you to premium inventory via
Comcast’s relationships with networks and programmers
As a part of Comcast, Effectv provides clients access to high-quality programming sourced from 11,000+ TV programs on 170 networks across more than 60 markets. This includes live, on-demand, and streaming content.
Third-party relationships with networks and programmers
Effectv’s industry partnerships provide us with additional premium inventory, expanding our access to multiscreen placements beyond Comcast.
Comcast data & reach
Premium inventory must be effectively leveraged to make the most impact. As part of Comcast, Effectv is uniquely positioned to deliver our inventory at scale. With access to Comcast’s powerful first-party deterministic data insights as well as third-party insights, we can efficiently reach over 99 million** adults at the national, regional, or local level.
Combining our differentiated data with premium inventory and massive reach across all screens positions Effectv as a leader for the next generation of multiscreen TV advertising.
Research indicates that premium video content leads to better brand building with audiences versus non-premium video.
Unaided recall for ads in premium video environments is +58% higher than ads in non-premium environments.
*Effectv has <0.5% Invalid Traffic (IVT). Effectv uses FreeWheel MRM’s fraud detection tools to identify invalid traffic. FreeWheel’s fraud detection tools perform both pre-decision and post-decision filtration to prevent ads from being delivered to fraudulent environments and removes invalid traffic from results
**Estimate based on U.S. census, 2022, of broadband subscriber households in Comcast-represented U.S. counties
Sources: 1. Comcast Analysis of Effectv Streaming campaigns (2H ‘23) 2. Comcast Aggregated Viewership Data from Q1 2023 campaigns that included news. 3. Comcast Aggregated National Sports Viewership Data. January – December 2023.3. AudienceSCAN: “Award Show Watchers” AdMail. n.d. Web. July 2024 4. Comcast Advertising, MediaScience Study, May 2023, consumer survey responses, N=284
See how premium video content like sports is adapting to a streaming-forward future.
Read the ReportWe’ll put you in front of the right audience at the right time in superior environments.
Let’s connect, whether you have questions or are ready to create a premium video campaign for your business.