Effectv, Comcast’s advertising division, uses targeting and data to engage your potential customers on every screen, from streaming to linear TV. Drive tangible results when you reach the right people with the right message at the right time.
When the right customer sees the right ad, that’s how you make an impression.
Reach an audience that spans 60+ markets in the country, encompassing both Comcast and non-Comcast homes.
*Estimate based on U.S. census, 2022, of broadband subscriber households in Comcast-represented U.S. counties.
Effectv uses data from 30 million Comcast households to connect you with your desired audiences – whether they’re fashionistas, car buyers, or anyone in between.
Make your messaging connect.
The quality of your creative matters. A unique, entertaining, and clear campaign maximizes engagement and builds lasting connections with your target audience.
Mnemonic is our full-service, in-house creative agency. Their award-winning creative geniuses can help build your brand and tell your story in a way that resonates.
Your customers are using TVs, smartphones, laptops, and tablets (sometimes all at the same time!)—so it’s important for you to get in front of them wherever and whenever they’re watching.
Effectv helps you build multiscreen campaigns across TV, digital, and streaming platforms, so your ads show up on the programs your customers watch, love, and binge every day.
greater ad recall with multiscreen delivery
TV programs available
viewing hours in 2020
networks across all platforms and devices
Performance is more important than ever, and you need to prove that your advertising is making an impact on your business.
Effectv provides a full set of engagement metrics and proof-of-performance data, so you have unparalleled control over your campaign.
It’s easier than ever to understand what’s working, how to optimize campaigns for maximum ROI, and how your marketing efforts are tracking against actual business results.
We’ll put you in front of the right audience at the right time to drive real results.
Let’s connect, whether you have questions or
are ready to create the right campaign for your business