IMPACT: CAMPAIGN INSIGHTS
Our expertise is complemented by industry-leading analytics platforms to help you understand your campaign’s effectiveness in driving website traffic over a period of time.
IMPACT: Campaign Insights can be used in three different ways.
First, it enables us to analyze case studies of other similar campaigns, so we can glean insights on what works well.
Second, we can use IMPACT: Campaign Insights to analyze your historical web traffic. This can provide a baseline for your web traffic, as well as highlight areas for improvement.
And finally, with a TV campaign launched, IMPACT: Campaign Insights can prove the campaign’s full-funnel effects by showing the correlation between your advertising and changes in your web traffic. The platform tracks KPIs including:
- Lift in total site sessions and lift in new users, indicating an increase in awareness of your brand
- Lift in direct and organic sessions, indicating increased consideration
- Lift in views of product or offering pages, indicating increased intent to buy