About Us: Delivering your advertising message across all screens
WHO WE ARE
Effectv (pronounced e-FEC-tiv), is the advertising sales division of Comcast Cable. Formerly known as Comcast Spotlight, Effectv helps local, regional and national advertisers grow their business with multi-screen marketing solutions that combine the best of digital with the power of TV.
Effectv is headquartered in New York with offices throughout the country. We have a presence in 66 markets with a reach of 30 million households.*
Our name is a promise that we are going to keep innovating, leading, and redefining TV advertising to deliver amazingly effective results for our clients.
We are future-focused. Solution-based. Results-oriented.
We are Effectv.
WHAT WE DO
Effectv combines the targeting and measurement of digital, with the reach and impact of TV—delivering the results that matter to our clients.
We apply data to television advertising in new ways to help each business reach its target customers. Then, we use advanced analytics to prove the impact of a campaign on business results.
While others are talking about this, we are doing it. Right now.
Our solutions help clients throughout the entire advertising process—from Finding the best customer segments and Targeting those audiences, to robust Reporting and measurement capabilities to Prove business outcomes. And this is surrounded by our commitment to Service, including both personalized sales and a self-service buying platform called the Effectv Ad Planner; a full-service, in-house Creative Services agency named Mnemonic; and one-stop buying offering cross-platform inventory covering multiple cable providers.
*Source: Cabletrack Q1 2021, based on the number of Subscribers to the highest ad insertable linear network by zone in each market. The Effectv Footprint is the aggregate number of (a) Subscribers reached by Effectv Interconnects, (b) insertable Dish TV homes and (c) Comcast Subscribers and Comcast represented Subscribers in zones located in Amarillo, Bowling Green, Charlottesville, Davenport, Hattiesburg, Lafayette, Meridian, New York and Rockford DMAs. Subscribers mean (i) individually billed residential units, (ii) individually billed commercial units; and (iii) individual dwelling units in multiple dwelling unit buildings where the Service is billed on a bulk basis; in all cases, that are actually receiving a Service and without regard to the number of outlets for which the Service is provided. “Service” means video services.