AN INTERACTIVE AUTO EXPERIENCE
The Virtual Auto Showroom provides an engaging video experience to consumers. This full-scale, voice-activated, virtual showroom brings the auto show right to consumers’ living room.
Xfinity subscribers just say “Auto Showroom” into their voice-activated X1 remote or tune to the Auto Showroom channel from their local channel guide to access.
From the safety of their homes, consumers can access video content and explore everything participating automotive manufacturers have to offer, including vehicles, customer services, community involvement, and more
Here’s how it works:
1. Xfinity subscribers in the full Comcast footprint see a 30-second commercial prompting them to say “Auto Showroom” into their voice remotes.
2. Upon saying this command, viewers are sent to the Virtual Automotive Showroom displaying all participating brands in alphabetical order.
3. From there, viewers can navigate to an individual brand’s custom page featuring videos about vehicles, tech and safety, customer service, community involvement, and more.
See it in action! Just say “Auto Showroom” into your voice remote or, depending on your location, turn to channel 889, 989,or 891.
Additionally, Effectv has a suite of multiscreen solutions for any type of auto advertiser to reach and engage its customers. Click here to explore now.
Effectv’s Virtual Auto Showroom is currently available in Xfinity households and for Tier 1 auto manufacturers only.