Gen Z students and professionals are coming into their own as a generational cohort, already commanding $360 billion in disposable income. As more and more Gen Zers enter the market, they are beginning to form brand loyalties and shopping habits that will last a lifetime.
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Brand safety has emerged as a critical concern for advertisers. According to the VAB, a company’s brand reputation constitutes around 20% of its enterprise value – and with 80% of marketing professionals identifying brand safety as a major concern, the stakes are high.
In the ever-evolving landscape of television, free ad-supported TV (FAST) is quickly becoming a staple in many households across the nation. The shift towards FAST is unmistakable, with over half of streaming viewers (51%) expecting to spend more time with these channels in the coming year.
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