With November quickly approaching, candidates are doubling down on their advertising efforts to make sure they are reaching voters and potential voters. With viewership fragmented across screens, platforms, and devices, it is becoming more difficult for all advertisers to confidently target, engage, and create impact with voters where they are engaging with premium content.
This presidential election is particularly unique, and it’s crucial that political advertisers understand how to harness the power of audience data and buy holistically across traditional and streaming TV to ensure they are reaching the right audiences with relevant messages.
Hear what industry leaders from Effectv, Direct Persuasion, FreeWheel, Madison and Wall, and more had to say about political advertising this election cycle, and how tactics and channels like addressable TV, audience targeting, programmatic, and streaming can help advertisers effectively reach voters and drive results on Election Day.
Watch the entire video series on Beet.TV.
