Sports have long been considered premium content for publishers, advertisers, and viewers. And while the shift to streaming comes with fragmentation, it also creates more opportunities for advertisers to incorporate sports into their buys and reach viewers while they’re watching the content they love.
Effectv’s recent consumer survey reveals insights into how different viewers engage with sports content and key considerations for advertising looking to reach these fans across traditional and streaming TV.
This deep dive into U.S. sports fandom includes:
• A Look at U.S. Sports Fans: See how different viewers spend time and engage with sports.
• The Current Sports Viewing Landscape: Explore how and where fans prefer to consume their favorite content.
• The Power of Advertising in Sports: Learn how brands can better drive engagement, cultivate positive brand sentiment, and help increase conversions.
Download our latest report below. Then, contact us to see how Effectv can help you capture the full value of sports advertising and reach engaged audiences with premium, brand-safe inventory.
