In today’s diverse video ecosystem, connecting with audiences requires careful thought and planning. With viewers spread across a multitude of platforms and devices, understanding their preferences and behaviors is crucial for success. Effectv’s recent consumer survey not only reveals how audiences consume media but also highlights several areas of opportunity for advertisers.
What we cover in this report:
• Viewer Preferences: See how viewers engage with ads and what they find appealing or frustrating.
• The Current Viewing Landscape: Explore how TV and streaming services each play a role in audience engagement.
• Successful Strategies: Learn about addressable advertising, the impact of high-value programming, and the importance of targeting light TV viewers.
Check out our latest report below. Then, contact us to see how Effectv can help you reach fragmented audiences.
