Bostonians love watching TV and streaming content, giving you an opportunity to connect with your potential customers during the high-quality content they love. Reach your ideal audience through targeted, multiscreen TV advertising, wherever and whenever they watch. Plus, benefit from additional reach as your message is delivered to other nearby households watching the same content.
* Potential reach estimate based on U.S. census, July 2021, broadband subscriber households in Comcast O&O/represented counties in geography referenced.
Bostonians watch TV content in a variety of ways. With an Effectv campaign, you can reach them across content types, screens, and devices.
We use insights from aggregated first-party Comcast data and third-party data to understand and reach your ideal audience in three ways.
Choose if you want to reach all of Boston or if you want to target at the more localized level to reach any of the 45 zones that make up the Boston market. For small businesses, keep in mind most of your potential customers are generally within a few miles.
Choose from any of 300+ audience segments, like Power Elite, In Market for Any Vehicle, and Homeowners.
If you’re looking to reach all of Boston, you can also choose to use addressable advertising to reach different TV audiences with different versions of your ad. This gives you the opportunity to maximize your impact with tailored messaging.
Learn more about addressable advertising.
Choose what types of TV and streaming content you want your ad to appear alongside. We run ads on more than 2,000+ nationally across streaming and traditional TV and streaming networks like TNT, ESPN, NESN, TBSC, HGTV, which are significantly more popular in the Boston area than on average in the U.S. Qualified advertisers can also choose to run messaging during high-value programming like cable news and sports that feature hometown favorites like the Pats, Sox, and Bruins.
After your campaign ends, you’ll receive detailed reports showing how well your ad performed. You’ll have insight into what’s working and how you can optimize future campaigns, so you can maximize the impact of your ad dollars.
Check out other clients’ results in our case studies.
Get personalized support from local experts. When you partner with Effectv, we’ll match you with an Account Executive who specializes in Boston-area campaigns, so you can benefit from geographically tailored help and advice. Here’s where we’re located:
Bedford
Two Bedford Farms Drive, Ste 201
Bedford, NH 03110
Hyannis
695 Attucks Ln
Hyannis, MA 02601
Marlborough
313 Boston Post Rd W, Ste 120
Marlborough, MA 01752
Quincy
1 Pine Hill Dr
Quincy, MA 02169
Wakefield
101 Edgewater Dr, Ste 114
Wakefield, MA 01880
