As premium TV content proliferates across platforms and services, viewers are finding that the discovery process is fragmented. In fact, over half of U.S. viewers stated that the difficulty in finding new content can be frustrating, leading them to rewatch something they’ve already seen.
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The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.
Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.
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