Effectv’s Audience Addressable allows for precise, household-level targeting across all screens, all within a single campaign.
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Addressable advertising allows you to cater to a specific audience with personalized messaging, ensuring your ad can be even more relevant to viewers. Targeting only your most likely customers with relevant messaging can increase your ROI.
Audience Addressable’s personalized messaging also contributes to higher brand recall, as consumers are 86% more likely to recall ads that were relevant to them.
A recent Comcast Advertising study showed that adding an Audience Addressable impression allocation of 30% to your campaign maximizes its total and target reach.
Because our aggregated first-party data is deterministic it yields a 95% initial match rate. This enables you to reach authenticated audiences in places like TV, VOD, and streaming.
Comcast’s deterministic data is more relevant for longer than probabilistic, IP-based data
We match our first-party data with third-party data to identify your target audience with even greater precision.
Want to see how addressable advertising can help boost your business? Check out this video.
We’ll put you in front of the right audience at the right time to drive real results.
Let’s connect, whether you have questions or
are ready to create the right campaign for your business